Professor Brian King 2

Professor Brian King

Professor and Associate Dean at School of Hotel and Tourism ManagementTheHong Kong Polytechnic University

Originally from Scotland, he was previously Professor of Tourism at Victoria University in Australia (1998–2012) where he also occupied various university leadership positions, including as Pro Vice-Chancellor. His research expertise is tourism marketing, emphasising cultural dimensions and emerging Asia-Pacific markets, particularly China. He has published books on tourism marketing, VFR travel, resorts and Asia-Pacific tourism. He is Editor of Tourism, Culture & Communication and has held visiting professorships in Italy, Fiji, the UK and USA. He has consulted for international tourism agencies on human resource development and marketing. His industry experience includes manager and/or director roles in airlines, tour operations, destination management, cruise operations and hotels. He is chair of assessment at the International Centre of Excellence for Tourism and Hospitality Education (THE-ICE) and a Fellow of the International Academy for the Study of Tourism (IAST).

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